We partner with founders and companies building in beauty, wellness, fashion, and lifestyle—refining positioning, sharpening narrative, and guiding the decisions that shape how a brand is understood, trusted, and chosen.
Every company reaches a moment where the questions become sharper:
How do we position this clearly?
How do we reach the right audience?
How do we communicate in a way that actually lands?
How do we grow without losing clarity or direction?
These are not marketing questions
They are strategic decisions that determine traction, trust, and long-term growth.
A strategic advisory space for founders and companies navigating the decisions that define how brands are positioned, communicated, and experienced in the market.
We work at the intersection of advisory and execution
Where strategy is not only defined, but translated into how a company shows up in the real world.
We step in at the moments where clarity carries consequence refining how the company thinks, how it speaks, and how it moves.
And when requested, we go further.
Activating the systems, talent, and creative direction required to bring that strategy to life—seamlessly, and without friction.
Part strategy partner.
Part leadership advisor.
Part brand architect.
But not advisory in isolation.
Part strategy partner.
Part leadership advisor.
Part brand architect.
But not advisory in isolation.
We believe companies grow faster when the strategic thinking behind the brand is as strong as the brand itself. Too many businesses move straight into execution before the core decisions are clear.
They market before the audience is defined.
They launch before the message is sharp.
They build visibility before the positioning is distinct.
They scale before the narrative is coherent.
The result is friction:
slower growth, weaker differentiation, and missed connections.
The result is friction:
slower growth, weaker differentiation, and missed connection.
Our work focuses on the areas that shape how a company is understood, funded, and scaled.
With clarity, brands become easier to understand, easier to trust, and easier to choose.
For founders and leadership teams navigating a specific strategic decision or challenge. A focused advisory session designed to clarify positioning, evaluate strategic options, and determine the most effective next move.
Format
Private 2-hour strategy session with Chelle
Investment
Starting at $3,500
For founders and companies navigating growth, repositioning, or expansion. An ongoing advisory relationship providing strategic guidance as the company evolves and new decisions emerge.
Format
Private advisory engagements
Investment
Starting at $15,500
Timeline and scope vary depending on the company’s stage and strategic needs. For companies seeking ongoing strategic support, monthly advisory retainers are also available.
For established companies seeking high-level strategic guidance. Executive advisory provides leadership teams with an external strategic partner to support major decisions, brand evolution, and market positioning.
Format
Private advisory engagements
Investment
Starting at $35,000
Long-term executive advisory retainers are available for companies seeking consistent strategic partnership and leadership-level guidance.
We function as the external perspective a founder or leadership team needs clear, direct, and invested in the strength of the brand. Our role is to sharpen thinking, refine communication, and support decisions that move the company forward. Because how a brand is understood determines how far it can go.
The companies shaping the future of business do more than sell products.
They shape conversations.
They influence culture.
They build communities that extend beyond traditional business models.
Tell us about your company, the decisions you’re navigating, and how we may be able to support your leadership team.
Our team reviews each inquiry and will follow up to discuss next steps.
Strategic advisory for founders, leadership teams, and companies navigating growth, positioning, and market expansion.
New York
Los Angeles
Globally Remote
hello@thefounderroom.co